Every brand with any know how has a Twitter account and Facebook page now. Generally it is used to engage and communicate with users. This is all very positive and nice but what about the negative side? I recently came across an article that talked about how junk food brands are now moving to social media as a way to avoid the marketing restrictions on TV for young children. This is a great alternative for the marketer but what about the kids?
Australia has struggled with childhood obesity for quite some time now as kids spend more time indoors on devices and watching TV. Experts determined that the over load of junk food marketing during child friendly programs was not helping the situation so applied restrictions to this to help reduce the risk of obesity. Looking around I’m not 100% sure if that worked but a restriction is a restriction so marketers must abide and they have for the most part. The rise of social media has changed this all though.
As Facebook’s feature advance, Brands are now able to leverage the platform by having quizzes, vouchers and games that are targeted at children, increasing their engagement. Some sites even allow kids to make purchases over their Facebook pages. These engagement activities are all unrestricted and commonly post 2 or more times a day. To me this is a great concern, Social media is becoming more popular than TV so this only increases a child’s exposure to junk food and combined with the obsession of video games, what will this mean for health and our future? I think that this can only spell bad news for kids and adults but what do you think? And should restrictions be placed on junk food advertising on social media?